Hollywood, Twitter and Scott Pilgrim
Scott Pilgrim opened last night and, according to EW.com, that “despite the Edgar Wright film’s strong presence at Comic-con and its popularity on Twitter,” brought in a disappointing 4.5MIL and a likely fourth or fifth place finish through the weekend. What’s number one? Stallone’s action packed, blow ‘em up and ask questions later, man movie The Expendables.
I was fortunate to catch a screening of Scott Pilgrim two weeks ago as part of the Creative Screenwriting series here in L.A. Thoroughly enjoyed it (even more than I thought I would). This is a movie that was made for the Nintendo generation and I can promise you, if you see it, you’ll have a great time. I saw The Expendables last night (it was the only movie on the board at The Grove last night that was sold out). It’s everything you expect it to be. For real. But, I’m not here to talk about or promote either of these movies.
The interesting thing about the article above is that it says, “despite its popularity on Twitter,” it’s doing poorly, as if Twitter was an accurate reference point for taking the pulse of the general public. I think Twitter is an accurate reference point for taking the pulse of the people on Twitter who, incidentally, are going to see Scott Pilgrim.
Statistics show that a projected 26 Million Users will have Twitter accounts by the end of 2010. However, they also show that 60% of Twitter users abandon their accounts within their first month of use, which leaves roughly 10.4 Million users (that’s globally). So, if the US has a population of 307,000,000, what would make one think that popularity among 10.5 million people from around the world is a reason to believe your headed for success?
This is what Twitter is right now.
Everyone is still trying to figure out the best way to capitalize on the social media phenomenon. And people are experimenting with new ways of building and cultivating an audience for their projects and products (especially with the rise of crowdsourcing sites like Kickstarter). But, right now, there’s no way to really know how to do it. Mostly because, even if you have the most amazing thing to share, it’s going to get lost in the sea of other #hashtags and retweets. Personally, I still think Facebook is the most efficient (IF USED CORRECTLY) and until someone proves otherwise, Twitter will just be a way for me to find out interesting tidbits of news about the fascinating people I follow like @ActuallyNPH “expecting twins this fall. We’re super excited/nervous/thrilled. Hoping the press can respect our privacy… ”
Feel free to retweet this. And go see Scott Pilgrim. I promise you’ll enjoy it.
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ah man! you were at the Grove!? I was in LA this past weekend for a wedding and was chillin in the Grove Friday night for the first time!
August 18, 2010 at 5:39 pm
DUDE! Wish I would’ve known you were here. You shoulda called, man. You just shoulda called.
August 18, 2010 at 7:44 pm